Friday, July 10, 2015

How a General Contractor Compares to an SEO Professional

"Consider a business owner who is looking to build an entirely new location for his or her office. The land has been purchased and now it needs to be cleared, leveled, and excavated. The foundation must be laid, the structure built, various utilities installed, and countless other projects must be completed before the new building can open for business. Would you expect to see a well-rounded general contractor operating a bulldozer this week, pouring concrete next week, framing walls the week after, and wiring the building for electricity a month later? In a construction, a single person, no matter how skilled, would rarely take on a number of such specialized roles; instead, the general contractor will bring in subcontractors to handle each area with precision and specific expertise. The same principles can apply to increasing your company’s online visibility, as a team of niche SEO professionals with individual areas of strength can be much more efficient and successful than a single, SEO “general contractor.”" 
- Greg Wildman, OVC Lawyer Marketing Blog, July 10, 2015.

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